This section gives you the chance to define your company’s market, customers, a basic marketing strategy, and the company’s competitors. After reading this section, the reader should have a very good understanding of the industry your company is in, who the customer is and how the company will reach those customers. Tell exactly how your customers will know about your company.

Your Business Plan Writing Assignment:

Write a few sentences that answers each of these questions:

1. Describe in detail the company’s industry. Go online and find recent statistics that show the size of the industry and include those statistics in this section.
2. Describe exactly the company’s target customer. Why do they need your product? Where are they? Go online and find recent statistics that show the total number of customers that exist in your region.
3. Name at least three ways customers currently find the type of products your company will offer.
4. Name at least five advertising methods the company will use to attract customers and describe each one.
5. Who are the company’s major competitors? Why are they good? Why are they bad? What are their prices? Why will customers buy your company’s products rather than the competitions? How will your company beat the competition?

 
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