This section gives you the chance to describe the general business of your company. Think of it as a way to introduce your readers to the business idea, but not overwhelm them with details. After reading this section, the reader should have a basic idea how your company makes money. Your focus should be on defining who would benefit from your concept, why the customer needs the product, what problem the product solves for the customer and the features of the product.
This is the section that generally strikes fear into the hearts of business plan writers. Fear not! This section is laid out in a sequence that you can follow, step-by-step. Just keep going to the end of the section. After thinking through each step, you’ll have a good idea of the company’s net profit forecast.
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Typically, an Executive Summary is just a summary found at the beginning of the plan. It’s kind of a cheat sheet for the person reading the plan. They can get a good idea of what the company is all about without reading the entire document. A very good way to write an Executive Summary is to write it last.
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